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Video marketing adopted by 79 per cent of B2B marketers, survey says

Tuesday, July 05, 2016

Video is paving the way in content marketing strategy. According to a recent Content Marketing Institute (CMI) survey, 79 percent of B2B marketers have adopted video as a way of providing stories to t

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The future of social media channels and content marketing strategy

Tuesday, June 28, 2016

In a recent ‘State of the Marketing 2016’ report by Salesforce, the vast majority of marketers (77 per cent) have said that they feel that the content marketing is key to their business, w

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Virtual reality 'to boost' storytelling in content-driven marketing

Tuesday, June 21, 2016

Virtual reality (VR) is currently taking the technology world by storm. We’ve seen its uses in tourism, taking us to trips to the Great Barrier Reef and even to the Moon. Now, at a conference in

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Storytelling 'key' to good content marketing strategy

Wednesday, June 15, 2016

Storytelling is becoming an increasing part of content marketing. However, until recently it was not an essential component in content marketing strategy. Now, for your content marketing to really thr

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Marketing budgets 'focusing' on visual content

Tuesday, May 24, 2016

Content marketing budgets are being increased to include more visual content, according to research carried out by the agency Lewis.

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Interactive content 'leading the trends' in content marketing

Tuesday, May 17, 2016

It's now midway through the 2016 and content marketing is growing in demand.

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Data-driven content to be 'biggest trend of 2016'

Tuesday, May 10, 2016

A recent report by the Harvard Business Review has revealed that just 12 per cent of companies analyse customer data to use in a new and effective way to connect with their target audiences.

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