Latest news

SMEs ‘should up online marketing budgets’ for 2017

Wednesday, November 23, 2016

Small to medium-sized firms should consider investing more money in their online marketing as they start to prioritise for 2017, a marketing expert says.

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Firms ‘still not making most of mobile’

Tuesday, November 15, 2016

Brands are failing to offer their customers a truly mobile experience and are therefore missing out on potential business.

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Social media: Brands should ‘take a risk’

Tuesday, November 08, 2016

Playing it safe on social might seem like the tried and trusted approach - but those brands willing to bite the bullet and take a risk could stand a better chance of success on it, a senior marketer a

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Marketers ‘focusing too much on short term’

Tuesday, November 01, 2016

Brands are not thinking of the big picture when they come to measure the effectiveness of their marketing and advertising campaigns, a new report says.

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Google News adds Fact Check

Tuesday, October 25, 2016

Google has added a Fact Check tag to its News service to help users distinguish fact from fiction.

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Content measurement ‘critical’ for marketers

Tuesday, October 18, 2016

Marketers are to up their spend on measurement over the next year as it becomes a “critical” facet of content strategy, new research suggests.

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Why storytelling is crucial to your content marketing strategy

Tuesday, July 19, 2016

Content without a story, is frankly dull. We’ve all been there and read through tedious words from a brand who clearly just wants to sell us a product. With the competition between companies as

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