The latest figures from comScore reveal that Yahoo has increased its search engine market share in the USA, whereas Google’s market share has fallen.
The July figures released by analyst, comScore, show Yahoo has gained almost an entire percentage point on Google. Yahoo captured an 17.1 per cent share of the 15.6 billion online searches made by US users that month, an increase of 0.4 percentage points on the previous month.
Although Google still has by far the largest market share in the US, Yahoo’s gain is mirrored by a decrease in Google’s share from 66.2 per cent to 65.8 per cent.
Microsoft’s search engine Bing was in third place in July, remaining steady with an 11 per cent share.
In its analysis, comScore restricted its results to “explicit core search”, ignoring contextual search. In recent months, both Bing and Yahoo appear to have made significant gains over Google in terms of contextual search.
This week the process begins of transferring Yahoo’s back-end search operations in North America over to Bing. This is part of a ten-year agreement between the companies to share their strategic resources in order to compete more effectively against the market giant, Google.
