You’ve heard it before. Content is king. But according to search engine experts, this mantra has never been more important when it comes to optimizing your website to appear high up in search rankings.
Peppering your site with specific search terms and adding new web pages daily tells Google and other search engines that your site is useful, relevant, interesting and up-to-date.
The higher the number of relevant web pages you have on your site, the greater the chance you will be linked to from other web sites. This will result in more visits to your site and a higher visibility for your ‘long-tail’ search terms in Google.
