Video news is our most exciting development in 2010. Online video is tipped to grow by 25% this year and we are leading the push into bespoke video news with continued investment into our high specification digital newsroom.
The importance of video in search engine optimisation strategies cannot be overstated. According to Forrester Research, an online video is fifty times more likely to hit the front page of Google than a single text web page.
On the same day a news story is produced, it is sent across to our video newsroom and read by our TV-trained news presenters. Filming is carried out in a dedicated studio with High Definition cameras and high audio bitrate. We use chromakey technology which means that the background behind the newsreader can be customised to the client's requirements. For instance a stockbroker client may like to have a dealing room image in the background, or perhaps a view of the City of London.
Further customisation can be achieved with the inclusion of the client logo in the bottom left hand corner of the video. The net product is a custom online news TV channel - at a very affordable price.
The automatic process that allows the videos to be seamlessly uploaded onto the client website works in a similar manner to our text news service, delivered via an XML feed. Dynamic headlines on the home page or news home page link through to dedicated pages, each displaying a news video with the full text of the news item beneath for maximum SEO effect.
Our customers and their online visitors love the news articles from Newsvend - and so do the search engines.
We are now on the top page of results for all our main search terms. The website news feed appears instantly; we don't have to do anything!' - Managing Director, corporate hospitality firm (London, UK)
I am very happy with the service... in the next few months I want to start using your [online news] service for another website. Partner, law firm (Florida, US)
