The Google Instant Alphabet

10/09/2010
Google Instant’s predictive search results bring up an interesting list if you type in the first letter of the alphabet.

We are running this test from London, United Kingdom on a browser with the web history turned off. Although Google Instant is not properly rolled out here yet, by logging into Google via Google.com/Instant we can see the local skew in effect.

A - Argos
B - BBC
C - Currys
D - Debenhams
E - Ebay
F - Facebook
G - Google Maps (of course)
H - Hotmail
I - ITV
J - John Lewis
K - KLM
L - The National Lottery
M - MSN
N - Next
O - O2
P - Paypal
Q - QVC
R - Rightmove
S - Sky
T - Tesco
U - YouTube (hey, they get U as well as Y? Oh yes, it’s a Google property)
V - Virgin
W - Weather
X - Xbox
Y - YouTube
Z - Zara

Commercial organisations absolutely dominate with only one generic term appearing: when you type in W, you get weather.

Retail seems to feature strongly with 8 companies returned that have a High St presence.

Think again if you thought that SEO is not going to be at least partly affected by Google’s new initiative. Larger organisations will fare better, in that they are going to get more exposure early in each user’s search experience than smaller outfits with a less dominant web presence.

At the same time, users will realise they need to be more accurate with keyword inputs to get the results they want to see, which should mean an increase in awareness for webmasters of second-string and long-tail key terms.

If you’re based in the US, here is your own Google Instant Alphabet:

A - Amazon.com
B - Bank of America
C - Craigslist
D - DC Metro
E - eBay
F - Facebook
G - Gmail
H - Hotmail
I - Ikea
J - Jet Blue
K - Kings Dominion
L - Lowes
M - Mapquest
N - Netflix
O - Orbitz
P - Pandora Radio
Q - Quotes from brainyquote.com
R - REI
S - Sears
T - Target
U - USPS
V - Verizon
W - Weather
X - Xbox
Y - Yahoo
Z - Zillow.com

We are now on the top page of results for all our main search terms. The website news feed appears instantly; we don't have to do anything!'

Managing Director, corporate hospitality firm (London, UK)

I am very happy with the service... in the next few months I want to start using your [online news] service for another website

Partner, law firm (Florida, US)