Nowadays almost everyone has a Facebook account, and most businesses are not backward when it comes to recognising this opportunity and creating their own Facebook profile to boost SEO. But to take this a step further, a business can create its own Facebook game and boost SEO even more.
Facebook games and applications are all the rage now, with Facebook users spending more and more time on apparently extraneous activities like buying virtual cows for virtual farms or playing online Scramble.
When it comes to apps and games on Facebook, Zynga has been at the forefront, closely followed by some major brands, such as Mazda.
What a business needs to do is devise a game that the consumer will enjoy and which is hopefully, but not necessarily, relevant to their brand. The focus should be on enjoyment so that users will be encouraged to play the game. In this way traffic is boosted on the Facebook profile and SEO increases, as it does when firms post links to their online news stories on Facebook.
In fact, if businesses are clever about it, the game itself can be a walking advertisement. With the right game designer, advertisers improve brand name recall and SEO all at the same time.
