A report released by an international marketing consultancy has revealed that businesses value the results generated from online marketing techniques more than those generated from traditional marketing forms.
According to the Client-Agency Economic Outlook Report by Reardon Smith Whittaker, spending on traditional marketing methods such as print and radio is increasingly being replaced with investment in online marketing such as search engine optimisation (SEO).
Some 32% of the study’s respondents said they had increased the amount spent on search engine marketing in 2009, compared to 2008. Of this 32%, 9% said that the increase in online marketing investment is ‘significant.’
Among advertising agencies, online marketing spend has increased even further with half reporting an increase in their SEO spend this year so far.
As people prefer to spend their marketing budgets on getting their websites further up the search engine results lists, print advertising firms are suffering. Over 50% of advertising agencies and clients having cut spending on printed marketing material in 2009.
Among advertising agencies, 73% said they had cut print marketing spending this year, with 22% reporting a ‘significant’ cut.
