Students are becoming increasingly reliant on online video to keep up with current affairs and entertainment programmes.
According to recent research from Hudson Square, college students in the US are even starting to reconsider their need for a television altogether thanks to the proliferation of online video material.
The study found that just 32 per cent of students brought a television to their college or university, Forbes reported. Meanwhile, online videos were shown to account for 71 per cent of video consumption, compared to 28 per cent in the sample surveyed last year.
Website developers and owners could take advantage of this trend by setting up a video service on their own website. The content could be tailored to industry news or even personal company updates.
But in addition to providing the site's audience with a source of fresh and relevant news, the video stream could be a great tool when it comes to search engine optimisation and is looked upon favourable by Google's algorithms. In fact, search engines are increasingly looking into blending search results, so a standard search could deliver your video to the all-important front page if you hit the key search terms.
And a site's audience can be increased by using video in social networking situations too. Research from YouBrand suggests that video and photographs tend to be clicked on more often within websites like Facebook and Google+, offering a quick way of expanding the site's hits by introducing new people to its content.
