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Majority of firms to 'change search tactics' following Pigeon algorithm update

Wednesday, November 19, 2014

Google’s latest algorithm update, Pigeon, has had an impact on the search futures of many companies, new research has found.

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Twitter 'renews focus' on SEO

Tuesday, November 18, 2014

Social media giant Twitter has confirmed that an increased focus on SEO has assisted it in generating a vast increase in the number of logged-out visitors to its website.

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Google to face daily fine if 'right to forget' article is not removed

Monday, November 17, 2014

The French arm of technology giant Google has been told it must pay a fine of 1,000 Euros per day if its parent firm, Google Inc, does not take down a defamatory article.

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Voice search set to change future of SEO

Friday, November 14, 2014

The importance of voice-based search queries to the future of search engine optimisation, (SEO) should not be underestimated.

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Online reviews are 'crucial' to business success, research finds

Thursday, November 13, 2014

Companies across the globe are starting to become increasingly aware of the impact user-generated content can have on their business, especially in terms of boosting their ranking for local search ter

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Commercial impact of quality content revealed

Wednesday, November 12, 2014

Focusing on quality content is important not only from a search engine perspective but also from a commercial angle, a number of major brands have confirmed.

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Content marketing spend continues to grow

Tuesday, November 11, 2014

Over the course of this year, marketing departments across the globe are set to invest £84.94 billion into their content marketing strategies, new research has revealed.

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