Latest news



Google update wants content marketers to focus on user experience

Tuesday, February 23, 2016

Google is cracking down on websites that use pop-up ads or videos when you first click on their site with an algorithmic update nicknamed 'Phantom III'.

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Marketers needs to focus on advocacy, claims former McDonald's digital strategy officer

Tuesday, February 16, 2016

Marketers need to focus more on customers and advocacy rather than just their brand, according to former McDonald's chief strategy, customer and digital officer, Pierre Woreczek.

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What will content marketing be focusing on in 2016?

Tuesday, December 15, 2015

With Christmas on the horizon, many industries are winding down for the year, but there can be no rest for the younger and more revolutionary industries out there, which content marketing must count i

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Digital marketers 'increasingly satisfied with conversion rates'

Tuesday, November 17, 2015

Digital marketers are becoming increasingly satisfied with their conversion rates, according to

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Guardian and Independent rank as top online news sites

Friday, October 16, 2015

The Guardian and The Independent have ranked as the most popular online news sites during the month of September.

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Companies 'still struggling' with multichannel marketing

Monday, September 07, 2015

Businesses are reportedly still finding difficulties with their approach to multichannel marketing.

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Publishers looking for 'more meaningful metrics'

Tuesday, August 25, 2015

As online audiences develop in their approach to content, publishers are looking at new ways of demonstrating that the work they create is of value to their readership.

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