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Tips to check your homepage is search engine friendly

Thursday, October 09, 2014

Carrying out periodic ‘health checks’ on your homepage to see how optimised it is to attract search engine spiders should be part of your content marketing strategy.

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Content building is a marathon not a sprint

Wednesday, October 08, 2014

Content marketers who want to win in the Google ranking race need to think long term about the way they use content to define their brand, rather than taking shortcuts with SEO.

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Kraft content supremo presents masterclass

Tuesday, October 07, 2014

Food giant Kraft has revealed how it uses its content marketing to get to know its customers better and deliver products and services that they are more likely to buy.

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Documented content marketing strategy is key

Monday, October 06, 2014

Writing down your content marketing strategy and sticking rigorously to it is key if you are to get the most out of your efforts, according to a new report.

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The importance of SEO for local search

Friday, October 03, 2014

Local businesses using the internet to attract customers into their bricks and mortar stores are being urged to make sure their online content is optimised to attract these potentially lucrative local

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The effects of adverts on organic search

Thursday, October 02, 2014

New research based on the click through rate associated with Google organic searches has shown that more than seven out of 10 searches were the result of an organic click on site that appeared on the

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Yahoo Directory to be retired

Wednesday, October 01, 2014

What was once the main search directory on the internet is to close after almost 20 years.

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