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Customer journey top of marketing teams' strategies

Tuesday, April 12, 2016

A report released by Salesforce has revealed that 88 per cent of top marketing teams believe that the customer journey is the key to the success of their marketing strategy.

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Micro influencers impact on content strategy, study suggests

Tuesday, April 05, 2016

A recent study by eMarketer has found that 67 per cent of marketing and communications professionals use influencers to help promote content, while 59 per cent report using influencer marketing tactic

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Report suggests shifting from print to mobile advertising

Tuesday, March 22, 2016

A report released by Outsell has predicted that digital advertising budgets will increase this year while money on print advertising will decline.

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Virtual reality brings new horizons to marketing

Tuesday, March 15, 2016

Virtual reality (VR) is exploding onto the scene in the tech industry. Large companies such as Facebook and Samsung have invested millions into making VR a realistic product for everyday use. Even in

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Marketing campaign needs to focus on 'customer moments'

Tuesday, March 08, 2016

According to a recent report by eMarketer, most marketing departments are not creating satisfactory customer experiences through their marketing campaigns.

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Consumer-centric marketing to take centre stage, report suggests

Tuesday, March 01, 2016

Brand marketing could be about to be replaced by consumer-centric marketing, a new report has found.

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Google update wants content marketers to focus on user experience

Tuesday, February 23, 2016

Google is cracking down on websites that use pop-up ads or videos when you first click on their site with an algorithmic update nicknamed 'Phantom III'.

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