Latest news



Why variety in content matters

Tuesday, October 14, 2014

Creating a variety of content to keep visitors interested is a key part to attracting new and returning visitors to your site.

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Groups allege Google 'unfairly promotes own content'

Monday, October 13, 2014

A new group of online businesses has come together to showcase what it alleges is Google’s ‘manipulation’ of search results so that its own content and reviews get the best billing a

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A glimpse into the future of content creation

Friday, October 10, 2014

The fast pace of technological change that the world is currently undergoing is set to have repercussions not only on the way people look for things online, but on how content is created to meet the n

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Tips to check your homepage is search engine friendly

Thursday, October 09, 2014

Carrying out periodic ‘health checks’ on your homepage to see how optimised it is to attract search engine spiders should be part of your content marketing strategy.

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Content building is a marathon not a sprint

Wednesday, October 08, 2014

Content marketers who want to win in the Google ranking race need to think long term about the way they use content to define their brand, rather than taking shortcuts with SEO.

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Kraft content supremo presents masterclass

Tuesday, October 07, 2014

Food giant Kraft has revealed how it uses its content marketing to get to know its customers better and deliver products and services that they are more likely to buy.

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Documented content marketing strategy is key

Monday, October 06, 2014

Writing down your content marketing strategy and sticking rigorously to it is key if you are to get the most out of your efforts, according to a new report.

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