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US executives attend first UK 'upfronts'

Friday, October 17, 2014

A group of leading US digital executives have been in London over the past week to speak to people in the UK industry about developments in content marketing and advertising.

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Move fast to make the most of social media

Thursday, October 16, 2014

Brands that want to reap the most benefits from their content marketing efforts should start thinking more like publishers, and improve their reaction times to breaking news in their industries.

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Creating people and Panda-friendly content

Wednesday, October 15, 2014

To reap the biggest rewards from Google’s latest Panda update, content marketers need to examine just how ‘good’ their content is – both from a human browser's and the sea

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Why variety in content matters

Tuesday, October 14, 2014

Creating a variety of content to keep visitors interested is a key part to attracting new and returning visitors to your site.

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Groups allege Google 'unfairly promotes own content'

Monday, October 13, 2014

A new group of online businesses has come together to showcase what it alleges is Google’s ‘manipulation’ of search results so that its own content and reviews get the best billing a

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A glimpse into the future of content creation

Friday, October 10, 2014

The fast pace of technological change that the world is currently undergoing is set to have repercussions not only on the way people look for things online, but on how content is created to meet the n

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Tips to check your homepage is search engine friendly

Thursday, October 09, 2014

Carrying out periodic ‘health checks’ on your homepage to see how optimised it is to attract search engine spiders should be part of your content marketing strategy.

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