Latest news

Google Authorship change leads to Google speculation

Friday, September 05, 2014

Content marketers will no longer have to use Google Authorship to try to move their websites up the search engine giant’s rankings, which has started a wave of speculation that the end may be ni

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What turns copy into quality content?

Thursday, September 04, 2014

The message that quality content is an essential part of your online marketing strategy is nothing new, but what qualifies as ‘quality’ content?

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Presenting content to satisfy Google Vault

Wednesday, September 03, 2014

The use of content in building a website’s search rankings and the way it is presented is set to become even more important as Google begins a major fact collecting mission.

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Make good content a habit

Tuesday, September 02, 2014

Developing good habits to ensure you refresh your web content frequently will pay big dividends in your marketing campaign.

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Facebook introduces new content search pilot

Monday, September 01, 2014

The importance of uploading content to social media to improve search website traffic is a well-known strategy, but changes by Facebook could make it an even more important source for attracting poten

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What established companies can learn from start-up SEO strategies

Friday, August 29, 2014

Taking a leaf out the book of start-up businesses can give fresh impetus to your SEO content strategy.

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Long tail versus short phrase keywords

Thursday, August 28, 2014

Businesses keen to make the best of their SEO are being advised to ensure they use both short and long tail keywords in content, rather than focusing on one at the expense of the other.

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