Latest news

Virtual reality brings new horizons to marketing

Tuesday, March 15, 2016

Virtual reality (VR) is exploding onto the scene in the tech industry. Large companies such as Facebook and Samsung have invested millions into making VR a realistic product for everyday use. Even in

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Marketing campaign needs to focus on 'customer moments'

Tuesday, March 08, 2016

According to a recent report by eMarketer, most marketing departments are not creating satisfactory customer experiences through their marketing campaigns.

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Consumer-centric marketing to take centre stage, report suggests

Tuesday, March 01, 2016

Brand marketing could be about to be replaced by consumer-centric marketing, a new report has found.

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Google update wants content marketers to focus on user experience

Tuesday, February 23, 2016

Google is cracking down on websites that use pop-up ads or videos when you first click on their site with an algorithmic update nicknamed 'Phantom III'.

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Marketers needs to focus on advocacy, claims former McDonald's digital strategy officer

Tuesday, February 16, 2016

Marketers need to focus more on customers and advocacy rather than just their brand, according to former McDonald's chief strategy, customer and digital officer, Pierre Woreczek.

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What will content marketing be focusing on in 2016?

Tuesday, December 15, 2015

With Christmas on the horizon, many industries are winding down for the year, but there can be no rest for the younger and more revolutionary industries out there, which content marketing must count i

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Digital marketers 'increasingly satisfied with conversion rates'

Tuesday, November 17, 2015

Digital marketers are becoming increasingly satisfied with their conversion rates, according to

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