Latest news



Firms ‘still not making most of mobile’

Tuesday, November 15, 2016

Brands are failing to offer their customers a truly mobile experience and are therefore missing out on potential business.

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Social media: Brands should ‘take a risk’

Tuesday, November 08, 2016

Playing it safe on social might seem like the tried and trusted approach - but those brands willing to bite the bullet and take a risk could stand a better chance of success on it, a senior marketer a

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Marketers ‘focusing too much on short term’

Tuesday, November 01, 2016

Brands are not thinking of the big picture when they come to measure the effectiveness of their marketing and advertising campaigns, a new report says.

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Google News adds Fact Check

Tuesday, October 25, 2016

Google has added a Fact Check tag to its News service to help users distinguish fact from fiction.

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Content measurement ‘critical’ for marketers

Tuesday, October 18, 2016

Marketers are to up their spend on measurement over the next year as it becomes a “critical” facet of content strategy, new research suggests.

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Why storytelling is crucial to your content marketing strategy

Tuesday, July 19, 2016

Content without a story, is frankly dull. We’ve all been there and read through tedious words from a brand who clearly just wants to sell us a product. With the competition between companies as

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Video marketing adopted by 79 per cent of B2B marketers, survey says

Tuesday, July 05, 2016

Video is paving the way in content marketing strategy. According to a recent Content Marketing Institute (CMI) survey, 79 percent of B2B marketers have adopted video as a way of providing stories to t

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