Latest news

Marketers ‘focusing too much on short term’

Tuesday, November 01, 2016

Brands are not thinking of the big picture when they come to measure the effectiveness of their marketing and advertising campaigns, a new report says.

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Google News adds Fact Check

Tuesday, October 25, 2016

Google has added a Fact Check tag to its News service to help users distinguish fact from fiction.

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Content measurement ‘critical’ for marketers

Tuesday, October 18, 2016

Marketers are to up their spend on measurement over the next year as it becomes a “critical” facet of content strategy, new research suggests.

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Why storytelling is crucial to your content marketing strategy

Tuesday, July 19, 2016

Content without a story, is frankly dull. We’ve all been there and read through tedious words from a brand who clearly just wants to sell us a product. With the competition between companies as

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Video marketing adopted by 79 per cent of B2B marketers, survey says

Tuesday, July 05, 2016

Video is paving the way in content marketing strategy. According to a recent Content Marketing Institute (CMI) survey, 79 percent of B2B marketers have adopted video as a way of providing stories to t

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The future of social media channels and content marketing strategy

Tuesday, June 28, 2016

In a recent ‘State of the Marketing 2016’ report by Salesforce, the vast majority of marketers (77 per cent) have said that they feel that the content marketing is key to their business, w

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Virtual reality 'to boost' storytelling in content-driven marketing

Tuesday, June 21, 2016

Virtual reality (VR) is currently taking the technology world by storm. We’ve seen its uses in tourism, taking us to trips to the Great Barrier Reef and even to the Moon. Now, at a conference in

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