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Marketers name mobile ad fraud as top digital concern

Thursday, November 16, 2017

Just shy of half (49.6 per cent) of marketing professionals say that advertising fraud is their top concern when marketing on mobile platforms, new research has found, suggesting more work needs to be

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More IT pros consuming B2B content, study suggests

Friday, February 10, 2017

IT decision-makers are consuming more business-to-business content, a report suggests, giving B2B marketers a new acquisition opportunity.

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Digital ad spend up 20%

Friday, December 30, 2016

Digital advertising spend is up 20 per cent, according to separate studies released recently.

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'Only half' of digital campaigns reach their audience

Thursday, December 22, 2016

You’ve got a message. But is the message getting through?

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Marketers plan budget increase in 2017

Tuesday, November 29, 2016

Nearly three-quarters (74 per cent) of senior marketers are planning to up their spending on content marketing next year, research shows.

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SMEs ‘should up online marketing budgets’ for 2017

Wednesday, November 23, 2016

Small to medium-sized firms should consider investing more money in their online marketing as they start to prioritise for 2017, a marketing expert says.

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Firms ‘still not making most of mobile’

Tuesday, November 15, 2016

Brands are failing to offer their customers a truly mobile experience and are therefore missing out on potential business.

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