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More IT pros consuming B2B content, study suggests

Tuesday, February 07, 2017

IT decision-makers are consuming more business-to-business content, a report suggests, giving B2B marketers a new acquisition opportunity.

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Digital ad spend up 20%

Friday, December 30, 2016

Digital advertising spend is up 20 per cent, according to separate studies released recently.

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'Only half' of digital campaigns reach their audience

Thursday, December 22, 2016

You’ve got a message. But is the message getting through?

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Marketers plan budget increase in 2017

Tuesday, November 29, 2016

Nearly three-quarters (74 per cent) of senior marketers are planning to up their spending on content marketing next year, research shows.

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SMEs ‘should up online marketing budgets’ for 2017

Wednesday, November 23, 2016

Small to medium-sized firms should consider investing more money in their online marketing as they start to prioritise for 2017, a marketing expert says.

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Firms ‘still not making most of mobile’

Tuesday, November 15, 2016

Brands are failing to offer their customers a truly mobile experience and are therefore missing out on potential business.

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Social media: Brands should ‘take a risk’

Tuesday, November 08, 2016

Playing it safe on social might seem like the tried and trusted approach - but those brands willing to bite the bullet and take a risk could stand a better chance of success on it, a senior marketer a

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