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| August 20, 2008 |
News Articles
The advantages of having tailored, custom news articles on your website:
Always Topical
Regular news articles will ensure that your website is always topical and up-to-date. Your site will be increasingly seen as an ‘authority’ within your industry niche and people will return regularly for updates.
Increase Pages Viewed
Not only will the website receive more visitors, the number of pages viewed per visitor will rise. Adding more relevant news content has been proven to increase the amount of time spent on your site per visit. Unlike syndicated newsfeeds, our custom news articles all reside on your own website with urls under your own domain name. This is important as visitors do not have to leave your website to read the full news articles, unlike, say, a BBC newsfeed where the headlines will link back to the BBC website.
Search Engines will Love your Website
There is no doubt that there are significant search engine optimisation benefits in having regularly added, relevant content on your website. Google, in particular, pays much attention to both the quantity and quality of content on your site. A site with more relevant content is rewarded in the organic search rankings with a higher position for optimised terms.
One of the other factors that Google looks at is the number of incoming links to your website. With every new news article, you increase the probability of other websites linking to yours. The higher the number of links, especially from other authority sites, the higher your Google Page Rank, an essential ingredient in the algorithm used to rank web pages in the Google index.
On the other hand, running syndicated news feeds will have no SEO benefit, and there is even evidence that Google is now applying negative ‘points’ to any websites running duplicate content.
Popular syndicated feeds have hundreds or thousands of websites all displaying the same headlines.
Increase Conversions
Custom news will allow you to leverage the extra traffic coming in to your web site by deep-linking from the articles and steering visitors towards your conversion pages.
You Remain in Charge
You have total flexibility to decide exactly what kinds of news articles you want on your web site. Whenever you feel inclined, you can alter your brief, and the news articles will change accordingly. This facility is often used when launching a new service or marketing a new product range.
Quality News Content
Our journalists are all very experienced and many have Oxford or Cambridge university qualifications. They draw from thousands of news sources and from the daily press releases sent to our newsroom.
As a Newsvend customer, you will be assigned your own account manager. He/she will work with you to create your customised news solution, monitor the news delivery process and keep in touch with you regularly to ensure it achieves a clear return for your organisation. The account manager will in turn liaise with our technical integration team and the in-house search engine optimisation experts to ensure that everyone is working together to achieve your online objectives.
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Our customers and prospects love the news articles from Newsvend - and so do the search engines. We are now on the top page of results for all our main search terms. The website news appears instantly; we don't have to do anything!' - Managing Director, London corporate hospitality firm.
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