Mail Online experiences significant advertising growth

04/08/2010

The Daily Mail's website experienced a significant advertising surge in its third quarter, its parent company has said.

DMGT reported that advertising at its consumer titles rose 13 per cent, while online the growth was 46 per cent.

Peter Williams, the financial director of DMGT, said it was a welcome development for news services looking to make the internet pay.

One industry expert said the Mail Online's success stemmed from its online audience by moving into celebrity gossip stories, and delivering revenues through scale.