International news provider Worldcrunch
is working hard to make the most of its content and has launched an international news feed to this end.
The site was originally launched in December 2010 by former Time magazine bureau chief Jef Israely and former Ask.com France chief executive Irene Toporkoff. At the time, it focused on translating and editing articles from major non-English media sources, such as Le Monde, Le Figaro and Die Welt.
However, in order to keep up with the changing nature of the internet, Worldcrunch is now branching out with a new site Crunch It, which is designed to provide an additional news feed of shorter translated articles alongside the longer translations.
By exploring shorter content options, the site is making the most of its translation services and expanding its audience. Shorter articles also tend to be more 'web-friendly' and can be readily shared through social networking.
Speaking to Journalism.co.uk
, Mr Israely said: “We are 'crunching' content from all over the world, all sources all languages [in a bid to] be quicker, quirkier [and deliver] a real daily feed of international events.”
He added: “It is an extension of our core concept that if we look at what's being produced in other languages we will find exclusive content, a range of viewpoints.”
It's not just content-exclusive sites that can benefit from expanding the different elements of information offered on their website. Business-focused sites are increasingly offering online news feeds and blogs about their sector to inform visitors and capture a greater web audience.
Get in touch with Newsvend today or drop by to talk to us more at the Online Marketing Week to find out how fresh and unique web content could benefit your business.