Google search expert says reputation is everything

09/06/2010

Speaking at the Dublin Chamber of Commerce at the end of May, leading Google software engineer and general search guru Matt Cutts emphasised the importance of reputation in building a successful website.

Using online news articles to boost your company’s online prestige and position is extremely effective. Cutts explained that providing quality niche information is essential in building a strong online presence and reputation, along with an intelligent use of keywords and longer key phrases.