A new wave of social media is required to stop users getting bored, according to a new report.
A YouGov poll found more than 40 per cent of Internet users said they find social media dull. Almost two-thirds of UK web users now regularly utilise Facebook but 23 per cent of Facebook members polled said that they today used this platform less often than was the case 12 months ago, and 19 per cent expected this to be the case when looking forward one year.
Out of 1,275 people surveyed online, a 65 per cent share had used Facebook in the month before the study. For 16 to 20-year-olds, this figure rose to a whopping 95 per cent of those polled.
But there is increasing evidence that web users want more functionality from their social media sites. Ten per cent of those polled were fans of Spotify, a music site that has added social tools via a tie-up with Facebook, listening to 14 hours of music a week.
Topical sites such as Moneysavingexpert.com, a platform offering advice and 2-4-1 deal vouchers, now has as many active UK users as Twitter. It also provides forums allowing users to creative profiles and leave comments.
A "new phase" may be developing in social media, where popular sites are based around a "purpose", rather than merely "connecting to people for the sake of it", YouGov suggested.
