Facebook tops Google for sharing news
29/06/2012
Recent research has revealed that news articles are significantly more likely to be shared on Facebook than Google+.
Conducted by Rippla on behalf of Journalism.co.uk, the study showed that news is 350 times more likely to be shared on Facebook than through Google's social network.
The 100 most tweeted news stories from ten UK outlets were monitored for the research, using their popularity on Twitter as a gauge in order to avoid a preference between Google+ and Facebook.
Sunny Hundal, who created Rippla, told the news source: “It seems to me that the same kind of stories, like human interest stories with big pictures and grabby headlines, are the ones that do best on Google+ as is the case with Facebook. Twitter however sees more newsy stories being popular.”
He added that the same three news sources were identified as being the most popular for shared stories on both networks. These were The Daily Mail, the BBC and the Guardian.
However, the types of stories do seem to vary slightly between networks, with a preference for technology stories identified on Google+.
Google+ has recently celebrated its 1st birthday. Unfortunately, the network does not seem to have maintained its popularity as users have dropped off since it was first launched. It is hoped that the launch of a Google+ app for tablet devices will help to remedy this situation.
A tablet-specific Android version of the platform is available in the Google Play store now, while an iPad version remains in development. A Google+ Events app is also in development. It appears at first to be the same as Facebook's events service, but it also offers the possibility for users to get creative with their invitations, as well as the option to invite people who are not Google+members.
Conducted by Rippla on behalf of Journalism.co.uk, the study showed that news is 350 times more likely to be shared on Facebook than through Google's social network.
The 100 most tweeted news stories from ten UK outlets were monitored for the research, using their popularity on Twitter as a gauge in order to avoid a preference between Google+ and Facebook.
Sunny Hundal, who created Rippla, told the news source: “It seems to me that the same kind of stories, like human interest stories with big pictures and grabby headlines, are the ones that do best on Google+ as is the case with Facebook. Twitter however sees more newsy stories being popular.”
He added that the same three news sources were identified as being the most popular for shared stories on both networks. These were The Daily Mail, the BBC and the Guardian.
However, the types of stories do seem to vary slightly between networks, with a preference for technology stories identified on Google+.
Google+ has recently celebrated its 1st birthday. Unfortunately, the network does not seem to have maintained its popularity as users have dropped off since it was first launched. It is hoped that the launch of a Google+ app for tablet devices will help to remedy this situation.
A tablet-specific Android version of the platform is available in the Google Play store now, while an iPad version remains in development. A Google+ Events app is also in development. It appears at first to be the same as Facebook's events service, but it also offers the possibility for users to get creative with their invitations, as well as the option to invite people who are not Google+members.
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