Despite new research from Experian Hitwise showing that Facebook use decreased over the past six months, the social networking site remains a major player for online marketing.
The research carried out by Experian Hitwise revealed that Facebook users are spending less time on the site than they did in the past. The average time spent on Facebook in the past six months fell from slightly under 30 minutes to 27.36 minutes.
Ben Camm-Jones, the online news editor for Web User, a consumer internet magazine, has stressed that there is no need for Facebook to be alarmed, however.
“There was always going to be a time when growth in terms of membership numbers was going to peak in the UK - as long as it levels off rather than declines, Facebook will still continue to be a major player in the web," he claimed.
The study carried out by Experian Hitwise showed that Facebook is still the second most visited website in the UK, with some 7.14 per cent of all UK internet visits in June.
"Facebook still has a big advantage over its rivals as an advertising platform - not only does it have a massive user base, people still spend a lot of time on the site," explained Mr Camm-Jones.
