Content consumption on the rise with tablet users
20/06/2012
Tablet users are becoming more and more active when it comes to viewing content on their portable devices.
In fact, recent research from the Online Publishers Association (OPA) revealed that 94 per cent of people surveyed regularly read news or other articles online, as well as watching videos.
General web browsing also proved popular, with 67 per cent citing this as a regular activity, while 65 per cent said that email access was something they made use of quite a lot.
The growth in people using tablets to view content is thought to be down to improvements among web developers who are increasingly designing sites that are equally accessible to mobile device users as those sat at a desktop computer.
Pam Horan, president of the OPA, added that the use of tablets to view content looks set to continue: “The growing base of tablet users is also showing a healthy appetite for paid content with 61 per cent having purchased tablet content in the past year.
“Considering tablets have only been available for a little over two years, the findings of this study truly underscore the possibilities for publishers to grow their business as consumers are willing to open their wallets in order to have original content at their fingertips.”
Online news is proving to be a particularly popular form of content with 37 per cent of respondents regularly reading news on their tablets. A large percentage of people also check for news and updates on their desktops, meaning that there is a wide audience here for websites with frequent updates.
If you would like to learn how online news feeds could benefit your website and help you to tap into this market then get in touch with Newsvend today.
In fact, recent research from the Online Publishers Association (OPA) revealed that 94 per cent of people surveyed regularly read news or other articles online, as well as watching videos.
General web browsing also proved popular, with 67 per cent citing this as a regular activity, while 65 per cent said that email access was something they made use of quite a lot.
The growth in people using tablets to view content is thought to be down to improvements among web developers who are increasingly designing sites that are equally accessible to mobile device users as those sat at a desktop computer.
Pam Horan, president of the OPA, added that the use of tablets to view content looks set to continue: “The growing base of tablet users is also showing a healthy appetite for paid content with 61 per cent having purchased tablet content in the past year.
“Considering tablets have only been available for a little over two years, the findings of this study truly underscore the possibilities for publishers to grow their business as consumers are willing to open their wallets in order to have original content at their fingertips.”
Online news is proving to be a particularly popular form of content with 37 per cent of respondents regularly reading news on their tablets. A large percentage of people also check for news and updates on their desktops, meaning that there is a wide audience here for websites with frequent updates.
If you would like to learn how online news feeds could benefit your website and help you to tap into this market then get in touch with Newsvend today.
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