Social networking is on the increase. People are spending more time on social networking sites and, recognising this trend, big brands are joining them there.
Nowadays people are less likely to spend time trawling through big brand websites and more time interacting with friends on sites such as Facebook and Twitter. Off-site content distribution is growing apace. Big brands are now actively pushing their content to as many "off-site" platforms and sources as they can.
As a result of this, brands need to rethink how they deliver content to their online customers and take advantage of RSS feeds and links from online news stories and various other widgets and applications that are available to help them link to their customers. Some brands are already doing this and others are going to have to follow suit so that consumers will be exposed to their content.
A new social networking site, which is encouraging just this, is linkedFA which is specifically aimed at financial advisers and investors. It was founded by Jason Bishara, a former financial executive, and aims to focus on off-site content distribution rather than conventional advertising.
Bishara commented: "I felt that there was a void in regards to complete and correct information in the financial world. I developed linkedFA to allow advisors and their clients to leverage technology, to maximize business opportunities in a secure environment."
