By now, we're all used to hearing how technology is changing and revolutionising just about every area of our work and lives.
Nowhere is this more true than at the forefront of digital marketing. The bloggers, the coders, the UX specialists – from creation to distribution to distribution to consumption, tech is changing the way we use and consume content.
Brands need to stay up to date with the latest advances and affect their strategies to stay ahead – or risk losing out. So, to give you a helping hand, we've rounded up five tech trends that are set to shake up the content marketing landscape in 2018. Don't say we didn't warn you.
1.Virtual and augmented reality
Experts are saying that 2018 will be the year when VR goes mainstream, and it's expected that its soon-to-be widespread usage will create whole new opportunities for brands to optimise their content.
VR and AR still represent unexplored marketing territory, but as a market that's expected to generate upwards of £110 billion in revenue by 2020, it won't be ignored.
For most SMEs, creating virtual reality content is still out of their capability, but that doesn't mean they can't take steps to improve their visual content. Videos, graphics and apps all lay the groundwork for future moves into VR/AR, while also improving your overall appeal.
2. Personalised content
Content has gradually been becoming more personalised, but precision analytics that track profiles and establish buyer personas are promising to take this to a whole new level in 2018.
Big companies like Amazon and Google are already experimenting with creating hyperspecific customer profiles, and companies of all sizes will soon be following suit.
In fact, a survey from marketing firm Gartner have predicted that, by 2018, businesses that have invested in across-the-board personalisation will outsell those that haven’t by 20 per cent.
3. Live video streaming
This year, we've seen live streaming introduced to just about every major social media platform, and its success so far has been astronomical. As many as 82 per cent of consumers favour live video over other types of social posts, according to a recent survey.
Live video streaming is more immediate and more resonant, plus it helps to establish closer customer relationships with your audience.
4. Mobile optimisation
Things are more on-the-go and immediate than ever before and, as a result, more than 69 per cent of all digital media engagement happens across mobile platforms – that's why you need to make sure your content has to be suitable for mobile consumption.
In order to grow and sustain your reach, this one is essential.
5. Artificial intelligence
Some of the biggest universal tech developments of the moment are in the field of AI.
Tools like predictive analytics, natural language processing, and generation algorithms will soon have the ability to drive smarter, more effective content – and at a much increased volume and speed.
Some predict that within the next 5 years, half of all content will be machine-generated, with humans only being needed to edit and oversee where necessary.
As technology reshapes all that content marketing is and could be, it's important for brands to anticipate and embrace these new trends and the opportunities they present.
Make sure your company is one of those leading your industry into this bold new media landscape.