mkhmarketing.wordpress.com
mkhmarketing.wordpress.com

Creating a must-click social post is on a par with excellent headline writing and there are certainly some elements of this art that carry across well to social media. But there’s more to great social content creation than just great headlines. More often than not it’s how a social post is written and presented that determines whether or not your followers will click through to your blog or website. And, for a content marketer, there’s nothing worse than creating great articles but having no one actually read them.

There are many schools of thought about what constitutes super-shareable content, and certain trends tend to come and go as users become overly familiar with seeing the same thing everywhere they go. Nevertheless, doing some research on how to thread a killer hook into your social posts is an extremely valuable skill for content marketers.

We’ll mainly concentrate on Twitter, as it only allows 140 characters, which means you have to get creative with how you use that space. But these tips easily translate to Facebook, Instagram and more. You can also combine some of the tricks below to make your social posts simply irresistible.

So, without further ado, here are nine time-honoured formulas for writing a must-click social post that will help get eyeballs on your articles.

1. The list

We used this one above. And it’s still one of the most clickable forms of headlines to use on social media because numbers help posts go viral. People just love lists. What’s more, it’s wise to use odd numbers whenever you can. Numbers that are not easily divisible tend to jar us – odd numbers are harder for our pattern-loving brains to comprehend, and therefore seeing them causes us to pause. Ultimately, however, a list-style post suggests that it won’t take the reader too long to digest.

2. Make a promise (and keep it)

Sharing insider knowledge, particularly mysterious, little known or ‘secret’ knowledge, about a particular topic is a surefire way to earn social click-throughs to your blog or website, as long as the content delivers the goods. Just be sure not to disappoint, otherwise your website’s reputation will start to dwindle and people may think twice about clicking on your social posts in the future.

‘Discover the secrets of [blank]’

‘Little known ways to [blank]’

3. Ask a question

Asking questions of your social media followers shows that you care about their opinion, and it can even help inform your content. However, don’t ask something that can easily be answered with ‘no’. Instead, try to ask something that is a little more open or leading. And if you get a huge response to something that you initially considered a throw-away question on social media, start writing the corresponding blog post right away.

‘How much money do I need to [blank]?’

‘What [blank] would you most like to see?’

4. Call to action

Telling your audience to click on a link, or to perform some kind of action, usually works wonders, so long as you sell it right. And research by Dan Zarella suggests that the most retweeted word is ‘you’. Also, putting time-pressure on your call to action will make people fear missing out on something if they don’t click right now.

‘Don’t miss out on your chance to [blank]’

‘Click here to download [blank] for a limited time’

5. Target your message

Get to know your audience and target your social post directly to them. If your message only applies to a certain part of your readership, for example, then be very clear about that from the start – it will prevent you from wasting the time of those who have no interest, while also making those who do fall into the category feel as if the content has been specifically written for them.

‘Recent graduates should [blank]’

‘Having a baby soon? Be sure to read [blank] first’

6. Infographics

World's Greatest Social Media Marketer
socialmediatoday.com

For some reason infographics do something magical to our brains — take a look at the one above from socialmediatoday.com. We just can’t get enough of them, it seems, with infographics getting 832 per cent more retweets than images and articles. So if your blog contains one of those highly digestible infographics, consider putting the word in your social posts, using the hashtag #infographic or embedding the infographic directly as an image.

7. Intrigue

Try to get your readers to do a virtual double-take. The use of stand-out phrasing, an unusual word or stating the reverse of something that’s seen as common knowledge can sometimes appeal to our thirst for information, or otherwise our need to disagree with the writer.

‘Here’s why Facebook won’t exist in five years’

‘15 reasons why Justin Bieber is actually cool’

8. Name-check an expert or celebrity

Barack Obama
Barack Obama by Marc Nozell

If your content is in anyway related to someone who is well known in their field, put their name front and centre in your social post, and perhaps find them on Twitter to link them to your post by using the @ symbol in front of their username. You never know, they may even retweet you, which should hopefully bring everyone and their mother over to your blog or website.

‘Find out what Twitter CEO Jack Dorsey said to us about [blank]’

‘Catch @BarackObama talking about [blank]’

9. The how-to guide

Being genuinely helpful is not only going to win you traffic that will hopefully return again and again, but it will also endear you to thousands of readers who are looking to fix things in their life quickly. Tips, tricks and guides have made sites like Lifehacker immensely popular, for example, so it makes sense that a well-worded social post about how to do something will get tons of clicks. Try using phrases like ‘life-hack’, too, which suggests that your audience has been doing something wrong when there’s been a much easier way to do it all along.

‘How to life-hack your [blank]’

‘15 top tips for streamlining your [blank]’

For traditional marketers, social media has always been a difficult avenue to quantify, but recent research is likely to keep the naysayers quiet, at least for the foreseeable future.

twitter-793050_1280

Data compiled by KiteDesk found that 64 per cent of salespeople who exceeded their quotas in 2014 said that they had closed a deal as a “direct result of their social media efforts in the past year”. Furthermore, around 75 per cent of those who beat their quota for the year by 10 per cent or more said that they were ‘highly effective’ or ‘better than most’ at leveraging social media to sell.

When it comes to which networks were most fruitful in increasing sales, the answer depends to some extent on the product sold but the research certainly showed some surprising statistics in this area:

“For the first time ever, Twitter has dethroned LinkedIn as the most important social selling channel for B2B sales professionals.”

LinkedIn has always been the traditional outlet for business and professional connections, making it an obvious choice for anyone seeking to leverage their connections. But perhaps the ease with which people can connect to new networks and contacts on Twitter is proving more useful in modern sales environments.

Geoff Stuhf, speciality care, account manager from GE Healthcare, commented on the research:

“The healthcare industry is undertaking a major changeint he way that most facilities purchase products and in doing so, it has gotten even more challenging to reach anyone outside of the supply chain department.

“This, along with the onset of social media and social selling, has become the perfect storm for getting in touch with key decision makers, on their time, outside of the four walls of a hospital.”

It’s official. The votes are in. The results have been counted and varied, and we can reveal that the single most effective SEO tactic is content marketing.

seo-758264_1280

The focus in content marketing has shifted away from SEO these days and towards natural audience engagement. Sure, we know that what we do has a positive impact on SEO, but the impact is so natural it has ceased to be the primary driver in content investment.

But the latest SEO Survey Summary report from Ascend2 found that when asked to sit down and think about it, the majority of marketers and sales professionals still believe that relevant content creation is the most effective SEO tactic at their disposal.

Screenshot 2015-06-16 12.33.42

Ascend2 asked nearly 300 people for their best strategies and views in the research paper and 72 per cent confirmed that relevant content creation is their top approach in SEO. Second to this was keyword / phrase research (48 per cent), followed by frequent website updating (34 per cent) and relevant link building (33 per cent).

In comparison to the same study in 2014, content marketing has shot up in marketers’ estimations. Last year just 57 per cent voted it most effective. It seems that the increasing levels of sophistication from the search engines combined with a greater level of appreciation and understanding of the online medium from audiences has helped boost the value of great content.