The digital age that we live in demands flexibility and adaptability. For those working in content marketing, this means that they need to be so much more than simply a great writer. A team can produce the best content known to man, but if it doesn’t feed back into the sales channels of the website it’s published on its value is immediately limited.
Calls to Action (or CTAs) are the tool that link great writing back to a great product; the article interests and engages the reader and the CTA shows them how to take their interest further with some real action.
CTAs are actually pretty straightforward little phrases or snippets of content but sometimes, when you’re in the midst of creativity, it helps to have a some extra ideas to come up with the right sales hook.
We’ve rounded up five of the most effective calls to action below and explored ways in which they can help with the sales process to give you and your team a starting point for inspiration.
1. Try it free for a week
This doesn’t have to be a ‘week’, it could be a fortnight, 30 days or three months. The time on offer will depend on your business plan but the point is to encourage people to start thinking seriously about your service and giving it a go. Getting hold of their contact details is also a clear driver here.
2. Learn more
The way in which you enable your visitor to learn more could be with a full ebook, a price list or simply another page with a bit more data on it. But whatever the means, this CTA is about providing a break in the visitors’ journey at which point you can request their details.
3. Start your free trial subscription now
This one’s simple really, the word ‘free’ still entices people and once they’ve started using your product you’ve moved them one step closer to conversion.
4. Get started now
If you’ve understood your audience well you will know at which point in their path through your website they will be ready to give your service a go. At this point you simply need to make it as easy as possible for them to convert. Adding the word ‘now’ in connects with their sense of ‘yup, I’m ready’ and urges them to keep moving forward.
5. Contact us / Talk to us
There’s a trend among digital marketers to avoid using basic business terms like ‘contact us’ and instead shift towards more human terms like ‘talk to us’. You’ll need to assess your own audience to decide which one is for your business but don’t be obliged to follow trend without testing different language with your visitors. This CTA is simply about offering a simple route to enquiry. Your sales team might also be able to pick up contact details while they’re advising.
And on that note … do contact us if you’d like to receive more information about our content marketing services!