Whether you’re publishing news articles, blogs or features on your website, headlines have the power to make all the difference to your content marketing.
Research from the Reuters Institute for the Study of Journalism this year confirmed that headlines are the biggest driver of engagement in online articles. The study, which looked at US online readers, found that 51 per cent of people claim a compelling headline is what makes them click on an article.
The quality of an article’s source accounted for just 37 per cent of clicks, so clearly headlines are a good area to be focusing on to improve engagement with your audience.
With this in mind, it’s great to see so many ideas doing the rounds about how to write better headlines.
Here’s a fantastic infographic from the team over at CoSchedule which looks at ‘How To Write A Headline That Will Get The Best Results’.
To summarise, here are three quick actionable ideas to write better headlines:
- Don’t sit on the fence. Very positive or very negative headlines get more attention.
- Focus on the beginning and end of your headline. This is where the greatest impact lies.
- Tweak your headline using Google search suggestions.