A clear and attractive website is just as important to search engine optimisation as key words, a leading SEO consultation company has said.
SEO Consult said concise text and clarity were crucial, as a search engine users could be confused and turned off by an unclear site. The company said designers should make a concerted effort to make sites eye-catching to the searchers.
"When searchers land on one of the pages of your website, you only have a very short amount of time to make them see your website is appropriate for their needs. Internet users want everything fast," SEO Consult advises.
An effective website should be created by a designer knowledgeable of and sympathetic to the purposes of the company behind it. Nothing leads someone to click away from a site than a poorly navigable, misleading site.
Confining SEO text can also lead to repetition and over-loading of key words, which search engine crawlers are highly attuned to and often lead them to believe the page is spam, rendering its SEO effectiveness as nil.
And while the website benefits from being attractive, Flash graphics prove to be difficult to decipher by crawlers and the website will be duly diminished in results pages.
