Online content experts are predicting that software giant Adobe is about to make a significant move into the world of online content management.
The speculation follows Adobe's purchase of Day Software, a Swiss-based major content management provider. The purchase took many by surprise, as the company has made little indication of interest in getting into the management of online content.
According to Apoorv Durga, a senior consultant in the field of content management, the deal – estimated to be worth around $240 million – is likely to provide Adobe with some much-needed credibility in online content management and improve the usability of its current services.
In its current operations – which include the dominant Acrobat and Photoshop programmes – Adobe has not given its clients an easily locatable content management system nor played any sort of role in website management. Durga said their main challenge will lie in remoulding the company into a new shape: from a seller of low-priced, pre-packaged software through retailers to a vendor of more costly business software to online companies and major firms.
Day Software's chief executive, Erik Hansen, said he credited their success with the move from Web 1.0 technology to 2.0, and onto 3.0 content management solutions. The company increased its revenue to $24 million during the first half of 2010, a 47 per cent increase from the same period in 2009.
